Speaking on the Town Mao Tong village of, they can not think of the village production of key blanks, it is like talking about Yiwu, immediately think of “China Commodity City” like a natural. This village is the key blanks to full range, inexpensive and the well known to attract the nation’s provinces, cities and Southeast Asia businessmen to come to the procurement. I once hit a million in 7000 sales, sales accounting for 70% of the total sales volume for more than a miracle.
Mao Tong village of such a glorious history, we have to mention one person. He is the village’s first factory key blanks one of the founders, the current Yiwu Jiangnan Metal Industrial Co., Ltd. Chairman and Managing Director of the floor, Bergen. Bergen at the floor of the company, the reporter interviewed who had the honor to play with the key blank dealings with more than 20 years and still adhere to entrepreneurs.
Then start talking about the beginning of the hardships, the House nearly Liuxun Bergen looked a bit agitated. Listen to him tell, so that we truly feel that he and his business partner experience is Mao Tong House history and the epitome of hard work people.
Mao Tong village of 170 households, more than 450 people, per capita arable land area of just over half an acre of the twentieth century, before the eighties is notoriously poor villages, farmers per capita income of less than 100 yuan. Bergen House young man to make a living, had burst over m flowers, stuffed over wine, string too brown clothes, but ultimately could not escape the destiny of poverty. A very fortuitous opportunity changed his life, has changed all the village of Mao Tong.
In 1979, when there is a commune of the Huangshan light system are two key blanks processing enterprises, due to mistakes in the selection of raw materials, resulting in a serious production of the product unmarketable. The company went out to promote their products in a Gong Xiaoyuan, the met Mao Tong, a village of beekeepers, he talks of the matter. Beekeepers put the situation told the shop when he was Wu Tong F, Mao commune, deputy brigade Party branch secretary, chief floor Bergen, talk about it intends to sell production equipment companies do. The speaker has no intention, determined to the listener. Bergen House has repeatedly weighed in mind, chatting chatting, Lou Bergen Flaring of the self in the chest on the key blank factory spark.
That spark was so bright, to the floor, Bergen enough courage and courage. So he immediately villagers selected 12 employees and 12 employees and this fund raising. At that time, living in poverty, 12 villagers Dongnuexijie hard just to cobble together 4,200 yuan, will Huangshan 200 kg semi finished products of this factory key blanks, and 4 sets of old were all bought over the milling machine. Mao Tong Ka village of first to do so do the key blank factory up.
Everything is difficult at the beginning, only primary school education of the floor, Bergen right to do business on a decorated sedan chair is a big girl first time. However, the floor, Bergen, and has not been intimidated by the current difficulties. Because only a milling factory, there is no punch, Lou Bergen through the rough on a daily basis to the key blank with a single wheel shipped to 1.5 kilometers away wudian commune micro transformer factory to the punch. The factory’s raw materials to more than 200 kilometers away to the Ningbo factory aluminum alloy material procurement. As each purchase is only 1 ton of aluminum alloy plate around, specialized hired trucks to transport costs are too high and burdensome, Lou Bergen drove them on their own tractor and, after nearly 500 kilometers, went to purchase aluminum alloy plate.
According to House Bergen recalled, in order to rush his comrades with the factory every time three or four o’clock in the morning starting at midnight to arrive at Ningbo, the next morning to buy materials, then hastily back to Mao Tong House. At that time the road bumps and hollows, sunny day a gray, rainy days, a clay, especially the speeding car approaching from, the flying dust on like a fog, blocking the pedestrian’s attention. Fortunately, not many cars on the road at that time, whenever the opposite to cars, Lou had to close their eyes With the feeling of Bergen by car. As the tractor with both hands firmly to the handle, two hands were numb so loudly, hair pain. This is one of the ups and downs, only the floor, Bergen knows.
Products came out, followed by sales of products would help to resolve the issue. Because at that time still in the planned economy era, for a village run enterprises, selling becomes more difficult. Since there was no full time Gongxiao Yuan, in order to sell key blanks, floor manager Bergen to do another when it played a Gong Xiaoyuan. Company founded the first few years, Lou Bergen on the shoulders and back with the sacks loaded with the key blank, the Hangzhou, go to Ningbo, Jiaxing walk down the street with the keys to the shop to sell key blanks.
In recent years, dozens of large and medium cities nationwide street alleys Lane have left his presence. Wherever he went, floor Bergen contact address on record for future business contacts. His book, contact book and packed to have jotted down more than 800 names and addresses of customers. At that time few manufacturers producing key blanks, so each one is a contact address sales leads. Mao Tong, a village of the first key blanks plant products through the floor, so Bergen and others, publicity, marketing, quietly melt into the society, had been accepted.
In the joint efforts of the villagers, this was only about 4 sets of milling machines, 56 employees of the village run enterprises have continuously developed, only achieved a salesman once had eight to create a better economic efficiency. In 1984, as a partner with a few other ideas on the differences in operation, Lou Bergen to leave their hand of friendship founded an integrated plant, funding 21,000 yuan Wu shop founded in the real part of their own enterprises. Many people think that he might have brought to its knees. However, House Bergen boost enterprises should be determined. All his efforts are spent on the factory. Hard work pays off. Year on the production value of 780,000 yuan gained more than 10 million yuan in profit. After few years, Lou Bergen hardware electrical plant to double output to achieve year after year and the highest sales volume of over 3000 million yuan and tax 200 million yuan.
Floor, Bergen in the production of key blanks on the way out of the wealth, so that the villagers were very envious. Factory of the some of its technical backbone, Gong Xiaoyuan also produced some of the idea of running the plant. Floor, Bergen is a very real person. Bring more villagers took to the road of prosperity is his wish. Thus, when these people resign when the floor Bergen has never been set up for them over the threshold. Perhaps it is this liberal attitude towards the floor of the factory Bergen train groups of small business owners like the school a few years, the production of key blanks businesses mushroomed. Increase in business, so that enterprises and between enterprises in an increasingly competitive, no doubt a boon to consumers. Mao Tong village of the key blanks reputation also spread like wildfire. In this way, the village and neighboring villages to operate a key blanks processing enterprises increasing, only the village of Mao Tong reached more than 50, and from the factory floor, Bergen hold a key to blank out those who have more than 30 processing plants months.
As Mao Tong village of processing a reputation key blanks, key blanks from across the country operators are expected to pour in the procurement of key blanks Mao Tong floor. Mao Tong, a village of the country’s largest production base of key blanks, forming a two thirds world, there are the other patterns.
However, the entry of the last century since the mid 90s, due to Wenzhou, Shaoxing, and Shandong and other places key blanks industry, the rise of Mao Tong village of production of key blanks had a great impact. The face of increasingly fierce market competition, Bergen House, San Man and some other large scale business owners decided to set up a lock industry group, a unified procurement of raw materials, uniform production, selling products, the introduction of advanced production equipment and techniques to enhance competitiveness of their products. Due to various reasons, this group did not really operational, competition in the market to play its due role. Since then, the key blanks Mao Tong floor weakening the competitive advantage, and gradually lose its leading position of the same industry.
How do I re Mao Tong, the main village of the key blanks industry, the glory of the past to achieve the second business to promote economic development? On the Town Party Committee, the Government decided Yi Industrial Park, West 3 development plan for an area of 100 mu metal city, to conduct a high starting point, high standard of development. We believe that sooner rather than later, once the key to glory billet production base will surely rise again Yixi earth.
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